Transforming ideas
Resources to help you stay one step ahead of your old self, as featured in your most trusted media outlets.









Leading insights: our most popular and impactful pieces
For anybody new looking to get oriented or a seasoned practitioner looking to revisit the essentials with fresh eyes.
Leadership Unpacked: A Conversation With Behavioral Scientist Dr. Brooke Struck
December 2024This episode explores how leaders can overcome misalignment, manage competing priorities, and embrace vulnerability. Host Marianne Wisenthal sits down with behavioral scientist Dr. Brooke Struck to discuss collective leadership, conflict resolution through curiosity, and actionable strategies to unlock team potential and navigate organizational challenges. A must-listen for leaders striving for impact and innovation!
Strategy In A VUCA World: The Importance Of Coherence And Clarity
November 2024In today’s volatile, uncertain, complex, and ambiguous (VUCA) world, many worry that by the time a strategy is built, the world will have already moved on and the strategy itself will be outdated before it’s even launched. Many articles explore the idea that the pace of change has outpaced the discipline of strategy—though (spoiler alert) they always circle back around to reaffirm the necessity of strategy.
For Female Founders Podcast: How Embracing a Diverse Leadership Model Drives Strategic Growth
May 2024Welcome to the For Female Founders podcast series where we're helping women in business learn to thrive, not just survive. I am your host, Sarah Bundy, and today my guest is Brooke Struck. He's the founder and CEO of Converge, where he helps client leadership teams to align around their biggest challenges and the differentiated advantages that they're going to use to solve them
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Looking to enrich your content with thought leadership on strategy and culture? We’ve got you covered!
Brooke Struck (PhD), Founder and Principal Facilitator at Converge, offers expert commentary and insights on how organizations navigate transformation, notably through the lens of behavioural science. His work has been featured in Forbes, Globe & Mail, and various industry publications.
For media inquiries, interview requests, or article commissions, check out the media kit or contact us directly.
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Seeding For Uncertainty: Cultivating A VUCA Culture Through Hiring
March 2025In a world defined by volatility, uncertainty, complexity, and ambiguity (VUCA), organizations must rethink not just how they operate, but how they hire.
Stable Leadership In Unstable Times: Part 2
January 2025In the first part of this series, we explored the shift from traditional top-down leadership to a more collaborative, collective model in the face of uncertainty. However, the question remains: how do CEOs take these initial steps toward shared leadership and translate them into sustainable, effective practices across their organizations?
Stable Leadership In Unstable Times: Part 1
January 2025Today’s leaders face a world that’s anything but predictable. Volatile, uncertain, complex, and ambiguous (VUCA) environments are the new normal, demanding a shift in leadership that goes beyond strategy alone.
Leadership Unpacked: A Conversation With Behavioral Scientist Dr. Brooke Struck
December 2024This episode explores how leaders can overcome misalignment, manage competing priorities, and embrace vulnerability. Host Marianne Wisenthal sits down with behavioral scientist Dr. Brooke Struck to discuss collective leadership, conflict resolution through curiosity, and actionable strategies to unlock team potential and navigate organizational challenges. A must-listen for leaders striving for impact and innovation!
Strategy In A VUCA World: The Importance Of Coherence And Clarity
November 2024In today’s volatile, uncertain, complex, and ambiguous (VUCA) world, many worry that by the time a strategy is built, the world will have already moved on and the strategy itself will be outdated before it’s even launched. Many articles explore the idea that the pace of change has outpaced the discipline of strategy—though (spoiler alert) they always circle back around to reaffirm the necessity of strategy.
Open to Debate with David Moscrop: How do non-profit organizations work – or not? with Brooke Struck
September 2024So how do non-profit organizations work – or not? On this episode of Open to Debate, David Moscrop talks with Brooke Struck, strategy facilitator and the founder and CEO of the firm Converge (http://convergehere.com/).
Why Values Aren’t Enough
September 2024Here’s something I often hear from clients and connections in the strategy space: “Brooke, you always hate on ‘value statements’ as strategy. But values are important, right?”
Can a great strategy fail?
June 2024“Our strategy was great, but the team never implemented it properly.” “Our strategy was just too far ahead of its time, and the market wasn’t ready.” “Our strategies would have performed super well in the market, if only the Board would have authorized the resources we needed.” Heard anything like that before? ☝️
For Female Founders Podcast: How Embracing a Diverse Leadership Model Drives Strategic Growth
May 2024Welcome to the For Female Founders podcast series where we're helping women in business learn to thrive, not just survive. I am your host, Sarah Bundy, and today my guest is Brooke Struck. He's the founder and CEO of Converge, where he helps client leadership teams to align around their biggest challenges and the differentiated advantages that they're going to use to solve them
When TO Do Strategy
May 2024I recently posted about times NOT to do strategy. TL;DR: When you’re not actually ready to change anything, you shouldn’t be doing strategy. A lot of folks found that helpful. Some others, though, asked me: “If these aren’t the right moments, what are the right moments?”
When NOT to Have a Strategy
March 2024As a strategist, one of the pieces of advice I give most often is: stop doing strategy. Let me be clear: this is not the preamble to a bullsh*tty sales pitch. I’m not trying to tell you that you can’t do strategy on your own—that you just NEED my services, because I do strategy in a way that they can’t.
Meetings are interesting. Especially the boring ones.
February 2024Meetings are interesting. Especially the boring ones. When I say “interesting,” I don’t mean literally interesting. Not most meetings, anyway. Most meetings are absolutely dreadful.
“Once More, With Feeling”: Getting Your Team to Tune Back Into Change Initiative
February 2024Raise your hand if your organization has put forward a bold plan for “corporate transformation” this year. ✋ Now keep those hands up if you actually believe that plan is going to materialize in any meaningful way, shape, or form. ? … Nobody? ?
What’s neXT?! Celebrating Failure
June 2023In this talk, Brooke will talk about how our culture over-values predictability and struggles with change, how to tame the chaos of “small failures” that we need on the road to “big successes,” and the invaluable role of wisdom and experience that we gain as we age.
How to argue with Julia Minson
October 2022My guest today is Julia Minson, Associate Professor of Public Policy at the Kennedy School of Government at Harvard University. In today's episode, we'll be talking about conflict in the workplace, the mindsets we bring to it, and how to disagree productively — without being so disagreeable
Soldiers and Scouts with Julia Galef
June 2022In this episode of the podcast, Brooke chats with Julia Galef - co-founder of the Center for Applied Rationality and host of the podcast 'Rationally Speaking'. They discuss the topic or Julia's book, 'The Scout Mindset' which looks at the underlying motivations that guide our beliefs and behaviors.
Mental models for business decisions with Roger Martin
May 2022In this episode of The Decision Corner, Brooke is joined for the second time by Roger Martin, one the the world’s leading business minds, the former dean of the Rotman School of Business, and the author of the newly released book A New Way to Think: Your Guide to Superior Management Effectiveness. This time around, the two discuss how mental models guide business decisions, and how we can restructure failing mental models to improve ourselves, our teams, and our organizations.
Nudging organizational visions into reality with Katie Rice
February 2022In this episode, Brooke is joined by Katie Rice, the Lead Knowledge Analyst at BCG. Together, they discuss how behavioral science can be applied to change management. In a time of serious global and organizational change, effective behavioral interventions can help prepare a company’s culture for this changing world, as well as manifest leadership's visions more efficiently. What are these interventions and how do they work?
The Voltage Effect with John List
February 2022Brooke speaks with John List, Professor in Economics at the University of Chicago and Chief Economist at Lyft. John talks us through some of the key takeaways from his recent book ‘The Voltage Effect’, which offers guidance around how to identify the ideas that will be successful when scaled, and how to avoid those that won't.
Designing blueprints for behavior change with Ruth Schmidt
November 2021Brooke speaks to Ruth Schmidt, Associate Professor at the Illinois Institute of Technology’s Institute of Design, and expert in all things related to behavioral design and its application to organizational strategy. Their conversation looks at the evolution of choice architecture to a deeply human-centered evaluation of organizational systems and processes, and how it’s impacting behavioral change strategies, and ultimately, organizational success.
Humanizing the Workplace with Ryan Stelzer
August 2021Brooke is joined by Ryan Stelzer, co-founder of Strategy of Mind and co-author of the upcoming book, Think, Talk, Create. Stelzer’s expertise lies in management consultancy and pulling in aspects of psychology, philosophy and cognitive science to optimize the workplace. This conversation details important topics from the book, such as the importance of humanizing the workplace again, psychological safety and the consequences of taking a numbers-only approach.
Creating Great Choices with Roger Martin
July 2021Brooke is joined by Roger Martin, an experienced strategy advisor, former Dean of the Rotman School of Management at the University of Toronto, and co-author of Creating Great Choices. Together, the two explore business models and how we can make great choices when faced with incongruity.
Situation normal all futured up (SNAFU) with Sanjay Khanna
June 2021Brooke is joined by Sanjay Khanna: strategic advisor, foresight expert, and one of the lead authors on The Decision Lab’s joint report with the Boston Consulting Group. Sanjay’s job is to be ahead of the curve on wide-ranging issues, whether they be geopolitical, socioeconomic, sociocultural, psychosocial, technological, or ecological.
Beyond Bias with Olivier Sibony
May 2021Brooke is joined by Olivier Sibony, co-author of Noise, and experienced consultant and researcher focused on how to improve the quality of decision-making. This episode explores the three categories of noise, and how they can affect our decision making in ways that can be incredibly difficult to detect.
Leading with purpose through moments of crisis: Kimberly Seals Allers
April 2021Brooke speaks with award-winning journalist Kimberly Seals Allers. Kimberly was formerly a senior editor at Essence and a writer at Fortune magazine. She now uses her decades of media experience as the founder of the IRTH app, which is specifically designed to help mothers of color rate their doctors for optimal health.
That feeling of crisis: Rachel Kiddell-Monroe
April 2021Brooke speaks with Rachel Kiddell-Monroe – Founder and Executive Director at SeeChange Initiative, and board member at Médecins Sans Frontières. In their discussion, they examine the impact of COVID-19 on marginalized communities, as well as the lack of empathy exhibited by first world nations towards less developed countries.
Corporate impact through profitable purpose : Phillip Haid
March 2021As humans, we frequently think in absolute terms, which lead us to believe that extreme amounts of corporate profit – allowed in a capitalist economic system – also cause extreme damage. While this notion often holds, there are exceptions and caveats. On today’s episode of The Decision Corner, our host Dr. Brooke Struck sits down with Phillip Haid, CEO and founder of social impact marketing agency Public Inc.
Bullsh*t jobs: Understanding Work and Value in the Information Age
March 2021The difference between lying and bullshit is that liars want their audience to believe their message and bullshitters don’t care. Bullshit is about saying whatever it takes to convince another party of something about the speaker – usually that they are competent and useful. This concept has trickled into the workplace in an insidious way.
How to screw up less when it matters most: Olivier Sibony
January 2021Brooke is lucky to be joined by Olivier Sibony. Olivier is a thoroughly experienced strategic consultant and a learned researcher on applied behavioral science at the most senior level. He has 25 years of experience at McKinsey and Co. that inform his investigation into successful practices and common pitfalls of organizational behaviour. This conversation brings Olivier’s insights to bear on the issue of decision-making in the C-suite.
Management in the WFH World with Jean-Nicolas Reyt
January 2021Brooke speaks with Jean-Nicolas Reyt, Assistant Professor of Organizational Behaviour at McGill University in the Desautels Faculty of Management. Jean-Nicolas’ research focuses on the meaning employees attach to their work and workplaces. In their discussion, Brooke and Jean-Nicolas discuss the rationale for a shift from Scientific Method approaches to management, in the context of increased remote working driven by the pandemic, as well as a greater demand for work flexibility from high-value employees.