Why Values Aren’t Enough
Here’s something I often hear from clients and connections in the strategy space: “Brooke, you always hate on ‘value statements’ as strategy. But values are important, right?”
When TO Do Strategy
I recently posted about times NOT to do strategy. TL;DR: When you’re not actually ready to change anything, you shouldn’t be doing strategy. A lot of folks found that helpful. Some others, though, asked me: “If these aren’t the right moments, what are the right moments?”
When NOT to Have a Strategy
As a strategist, one of the pieces of advice I give most often is: stop doing strategy. Let me be clear: this is not the preamble to a bullsh*tty sales pitch. I’m not trying to tell you that you can’t do strategy on your own—that you just NEED my services, because I do strategy in a way that they can’t.
“Once More, With Feeling”: Getting Your Team to Tune Back Into Change Initiative
Raise your hand if your organization has put forward a bold plan for “corporate transformation” this year. ✋ Now keep those hands up if you actually believe that plan is going to materialize in any meaningful way, shape, or form. ? … Nobody? ?
What’s neXT?! Celebrating Failure
In this talk, Brooke will talk about how our culture over-values predictability and struggles with change, how to tame the chaos of “small failures” that we need on the road to “big successes,” and the invaluable role of wisdom and experience that we gain as we age.
