Brooke speaks to Ruth Schmidt, Associate Professor at the Illinois Institute of Technology’s Institute of Design, and expert in all things related to behavioral design and its application to organizational strategy. Their conversation looks at the evolution of choice architecture to a deeply human-centered evaluation of organizational systems and processes, and how it’s impacting behavioral change strategies, and ultimately, organizational success.

As humans, we frequently think in absolute terms, which lead us to believe that extreme amounts of corporate profit – allowed in a capitalist economic system – also cause extreme damage. While this notion often holds, there are exceptions and caveats. On today’s episode of The Decision Corner, our host Dr. Brooke Struck sits down with Phillip Haid, CEO and founder of social impact marketing agency Public Inc.